2Coins speeds up RAC’s digital transformation in driver’s school program

RAC (Racing Advanced Course) is a racing school that trains future drivers to compete at a professional level. The challenge was to bring that same level of precision and performance to its digital environment. At 2Coins, we led the integration of telemetry systems and remote data access directly from the cars, enabling each student to track performance, review sessions, and compare progress online. We designed a new website that centralizes pilot stats, training history, and program information in one seamless platform. We also produced audiovisual content to highlight the behind-the-scenes of the experience and boost RAC’s positioning as a leading training hub. A new digital lap time for the school had just begun.