Deviche is a distributor of high-end wines, olive oils, and coffee. For years, its growth relied on personal relationships and a loyal customer base. But scaling up demanded a new approach. We led their digital transformation: launched their e-commerce site, defined a cohesive brand strategy, activated campaigns, structured their delivery system, and crafted a user experience aligned with the product’s premium nature. Deviche evolved from a one-on-one sales model to an active brand with its own story, owned channels, and a growing community. The wine is still the same. What changed was the way it reaches people.
